Mail-order companies worked hard to develop customer loyalty, targeting their marketing to particular customers, and loyal customers they were.
Catalogues and Consumer Loyalty Emmanuel Béland
Fe-Mail: Women in Eaton's Toronto Mail-order Catalogues Lorraine O'Donnell
Eaton's Winnipeg and Toronto Catalogues Compared Catherine C. Cole
Roch Carrier and The Hockey Sweater Tamara Tarasoff
Dress Reform and Mail Order Eileen O'Connor
Professional Hockey and the Mail-order Catalogue John Willis
Eaton's Christmas Catalogues Catherine C. Cole
The Cottager's Catalogue Charles Long
Memories of Mail Order
