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The
Winnipeg store. Hudson's Bay Company Price List No. 39, Fall 1901,
cover.
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The Hudson's Bay Company had a network of
"saleshops"
throughout Western Canada when it published its first mail-order catalogue
in
1896. In 1913, the catalogue was discontinued because it could not compete
with
Eaton's and Simpson's. However, the Hudson's Bay Company
continued
to provide a "personal shopper" service, published individual
store
catalogues in the 1920s, and introduced the northern stores catalogue
office
in the 1930s.
From Fur Trade to Retail Stores | The
First Catalogue | The Winnipeg Store | The
Last Catalogue | Shopping by Mail
| Conclusion | Further Reading
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From Fur Trade to Retail Stores
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HBC's
eleven stores. Hudson's Bay Company (Calgary) Mail Service Bulletin,
November 1922, cover.
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Sketch
of the Winnipeg store, 1889.
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The Hudson's Bay Company is the oldest retailer in Canada, having
received
its charter in 1670. Much has been written about the colourful history of
the
company's fur trade, but considerably less attention has been paid
to its
retail operations.
Early fur trade posts evolved into retail stores in developing urban
centres.
The Hudson's Bay Company had 26 saleshops throughout the Northwest
when
it introduced its first mail-order catalogue in 1896. Most of these were
fur
trade posts that now sold goods to settlers, but they were the beginnings
of
retail stores nonetheless. The six largest original stores were in
Winnipeg (1881),
Calgary (1884), Vancouver (1887), Edmonton (1892), Victoria (1921), and
Saskatoon
(1922).
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The First Catalogue
The first 72-page catalogue was a price list for goods available
either by
mail or through company stores, including fabric, ready-made clothing,
household
textiles, millinery, floor coverings, footwear, hardware, groceries,
drugs, tobacco,
and alcohol. The few illustrations were line drawings. By 1901, the
catalogue
had grown to 201 pages and included many more illustrations.
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Hudson's
Bay Company Catalogue, 1896, p. 10.
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Hudson's
Bay Company Catalogue, 1896, p. 45.
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Hudson's
Bay Company, Price List No. 39, Fall 1901, p. 17.
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Hudson's
Bay Company, Price List No. 39, Fall 1901, p. 130.
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Hudson's
Bay Company, Price List No. 39, Fall 1901, p. 177.
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Hudson's
Bay Company, Price List No. 39, Fall 1901, p. 198.
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Hudson's Bay Company Price
List No. 39, Fall 1901, back cover.
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The mail-order operation was handled through the Winnipeg store, with
goods
coming from the shelves of the store. The saleshop accounts were organized
by
department (e.g., ladies' wear, footwear, hardware). The
Hudson's
Bay Company catalogue noted that it was "five days quicker than any
other
mail-order house of equal standing" and promoted its stores as well
as
catalogue shopping.
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The Winnipeg Store
When Eaton's opened its grand store in Winnipeg in 1905,
Commissioner
C. C. Chipman tried to convince the Governor to expand the Hudson's
Bay
Company store to compete with Eaton's. However, the retail operation
was
considered a sideline within the fur trade division. In 1911, H. E.
Burbidge,
son of the owner of the great Harrods department store in London, visited
the
saleshops and made recommendations. Burbidge served as Stores Commissioner
in
Winnipeg for a number of years, during which time the Hudson's Bay
Company
separated the fur trade, retail stores, and land sales division.
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Hudson's
Bay Company Spring/Summer Catalogue, No. 45, 1904, cover.
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Hudson's
Bay Company Spring/Summer Catalogue, No. 45, 1904, p. 1.
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Hudson's
Bay Company Spring/Summer Catalogue, No. 45, 1904, p. 4.
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Hudson's
Bay Company Autumn/Winter Catalogue, No. 58, 1910-11, cover.
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Hudson's
Bay Company Autumn/Winter Catalogue, No. 58, 1910-11, p. 118.
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Hudson's
Bay Company Autumn/Winter Catalogue, No. 58, 1910-11, p. 217.
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Page 2 >>
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