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Advertising in Britain, 1920s



National Archives of Canada
C-56944
 

The British government advertised for emigrants to Canada and other parts of the Empire, to help relieve population pressures at home and provide workers needed in the Dominions and colonies.

A 1926 Canadian pamphlet entitled Housework in Canada: duties, wages, conditions and opportunities for household workers, had this to say about work "In the Country Home":

The country household rises earlier than the city one; there are not so many conveniences in the homes, nor all the attractions that the city offers, but there are other advantages to be considered. The life is more healthful; although wages may be lower it is easier to save money, and there is much greater social opportunity, as the house worker is usually able to mingle with other girls in the district on the same footing.
However, interested domestics had to be "of the right type":
Canada welcomes men and women of the right type who come to seek their fortune in this broad new land ... (people) of good moral character, and in good health, mentally and physically.




This happy, healthy woman is definitely "the right type" of English immigrant worker.

She's a domestic, not a farm-wife - yet. (She wears no wedding ring). On the wall beside the kitchen window hangs a picture of the White Star liner that brought her to Canada. Another farm on the horizon suggests there are neighbours nearby.

 
National Archives of Canada
C-137978

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The Early Years
1870-1897
Advertising in Britain
1900-1916
Advertising in Europe
1900-1920s
Presenting newcomers to Canada
1910-1911
Advertising in the United States
1900-1920s
Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s