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Advertising in the United States, 1900-1920s



National Library of Canada 		 

According to the title page, Géographie du Canada was written for schoolchildren and "colonists", in that order. In practice, a schoolchild often took an atlas home, where interested parents could read about opportunities available in western Canada. This method of promoting Canada had been well-tested in England.

Géographie du Canada was published in 1904 for distribution in the United States. The names and addresses of the Immigration Branch's resident agents appear on the inside cover of Geographie. Quebec-based "missionaires colonisateurs" are listed separately. Agents in France and Belgium were also listed.




The atlas' map of Canada was printed in 1904, a year before the new provinces of Alberta and Saskatchewan were created - and seven years before the Manitoba/Ontario border was extended north to Hudson Bay.

 

  
National Library of Canada




The atlas' back cover presented Canada as a well-established democracy, with a fine Parliament Building in Ottawa and impressive provincial legislatures.

 

  
National Library of Canada



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The Early Years
1870-1897		 Advertising in Britain
1900-1916		 Advertising in Europe
1900-1920s		 Presenting newcomers to Canada
1910-1911		 Advertising in the United States
1900-1920s		 Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s