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Advertising in the United States, 1900-1920s



National Library of Canada
 

Canada. The New Home Land was published in 1927.

This small pamphlet provided information for American farmers in question-and-answer form. Western Canada was the prime focus, but brief information was provided on land for sale in eastern Canada. Of the 17 Canadian agents listed inside the cover, five were based in the eastern United States.





"Think of your future and that of your children" is the message to fathers of expatriate French Canadian families living in the eastern United States. The advertisement promoted life on the farm in Canada, away from the dangers of city life. Three new emigration offices had just opened in New England, while three in the American mid-west had been closed.

A significant number of Americans settled in Canada during the 1920s, but far fewer than those who arrived between 1910-1920. Advertising techniques developed in Sifton's day no longer worked well, it was reported in 1924. Only 15,800 settlers headed for Canada that year. Double that number left in 1928 and again in 1929. But the Great Depression began later that year. In 1930, all Canadian emigration offices in the United States were closed.

 
National Archives of Canada
C-121058



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The Early Years
1870-1897
Advertising in Britain
1900-1916
Advertising in Europe
1900-1920s
Presenting newcomers to Canada
1910-1911
Advertising in the United States
1900-1920s
Advertising in Britain
1920s
The Early Years, 1870-1897 Advertising in Britain, 1900-1916 Advertising in Europe, 1900-1920s Presenting newcomers to Canada, 1910-1911 Advertising in the United States, 1900-1920s Advertising in Britain, 1920s